![]() With the code 04TACOTUESDAY customers can get one free Doritos Locos Tacos. They went on to say they’d rather put the money toward a better cause.ĭue to this victory for Taco Bell and users of the phrase Taco Tuesday in 49 states, the chain is giving free tacos on Sept. On Tuesday, July 18, Taco John’s released a statement surrendering its Taco Tuesday trademark and saying it’s “not worth the amount of money it would take to defend it,” according to the Los Angeles Times. Previously, Taco Bell couldn’t use the phrase Taco Tuesday due to the trademark placed by Taco Johns and Gregory Hotel Inc. It found clippings in newspapers from 1966, 1971 1974, 1976, 19 using the phrase across the country. However, has said that the use of the phrase “Taco Tuesday” extends long before the phrase was trademarked. holds the trademark for “Taco Tuesday.” Gregory’s Restaurant & Bar has been promoting Taco Tuesdays since 1979 The Washington Post reported. Taco John’s trademarked the phrase “Taco Tuesday” in 1989, adding it to their marketing, defending the phrase and sending cease-and-desist letters to others attempting to use it, according to CNN. The promotion worked and other franchisees started to pick it up, altering it slightly to “Taco Tuesday.” Who owns the Taco Tuesday trademark? This was an effort to make their slowest day of the week a little busier, according to CNN. In the 1980s, a Taco John’s restaurant owner came up with the phrase “Taco Twosday” to promote a deal for two tacos at 99 cents. A fun alliteration, tacos are eaten on Tuesday mainly because of Taco John's, a small Wyoming-based chain.
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